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Under no circumstances an individual leave on or turn back on an ad/ad group/keyword that has shown over time that it does not bring traffic at a profitable skill level. If its selling 30 sales a month, but costs $25/sale in clicks for a $50 item, you're most likely not making money and you're definitely not making enough for the hassle. A real-world example consider into account everything from what you'd left over from last months sale (ie. for you to move quickly), time of the year (holidays different seasonal sales), t
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