6 GEO Tactics for the Generative Search Era
The way people search is changing — fast. Traditional SEO is no longer enough in a world where AI-powered search engines, large language models (LLMs), and generative search systems like Google SGE, Bing Copilot, and ChatGPT are shaping how users discover information. Instead of clicking ten blue links, users are now receiving AI-generated summaries that directly answer their queries. This shift has given rise to Generative Search Optimization (GEO) — the next evolution of SEO GEO tactics.
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