Jacquemus is a French fashion brand founded by designer Simon Porte Jacquemus in 2009. Named after his mother's maiden name, the label quickly gained attention for its fresh, minimalist approach to fashion, blending bold silhouettes with a sense of whimsy and a love for southern French culture. Born in Provence, Simon draws much of his inspiration from his upbringing in the countryside, often infusing his designs with sunny, playful, and nostalgic elements reminiscent of Mediterranean life.