It is getting harder and harder for publishers to make money from the trading game alone due to advertisers’ push for ever-higher KPIs and engagement checks for their App Install campaigns. As a backup plan, they may turn to Ad fraud.The CR%, a reliable indicator of click spam fraud, will no longer function because the mobile app fraud prevention publisher did not need to fire thousands of fictitious clicks to capture the installation. This will record both inorganic and organic installs, so the average quality of users will be obtained. Thus, the traditional markers of click-spam are no longer valid.

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