Keyword Cannibalization: What It Is and How to Avoid It

When optimizing your website for search engines, you use a strategy called “keyword targeting”, where you map your business-critical keywords to pages on your website. So, every page is optimized for a particular set of related keywords, e.g., a page targeting car tyres will have generic and specific keywords related to car tyres and car brands (Maruti Suzuki, TATA, Mahindra, Skoda, etc.).

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Best Time For Posting On Social Media Platforms

Instagram started as a photo sharing app that has grown into a massive content creation and influencer marketing platform. Today thousands of influencers are making money from the platform by sharing their unique perspectives with their followers. Instagram has also become a collaboration platform between brands and influencers, taking user focused digital marketing to a new level.

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How to Drop a Pin on Google Maps from Your Desktop or Mobile

A dropped pin is a marker for an exact location on Google Maps. It can:
Save a favorite spot for future reference.
Mark a meeting place or parking location.
Share exact locations with friends or family.
Make a starting point to visit surrounding places.
By learning how to mark a location on Google Map, you can make the most of this feature for both personal and professional purposes.

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The ROI of SEO: Is It Worth the Investment?

Unlike other strategies, SEO works around the clock. Once your pages are indexed and ranking well, they continue to draw traffic, even when you're not actively working on them. That makes SEO investment one of the smartest decisions for long-term digital growth.

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Learn How to Plan and Create Social Media Content That Delivers Results

A social media content plan is a map for writing, arranging, and planning posts. It helps ensure consistency, relevance, and engagement across platforms. Here are the main reasons to create a social media content plan:
Increased Efficiency: Pre-planning saves time and streamlines your workflow.
Consistency in Branding: Maintains a unified voice and aesthetic.

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