If you take the time to look at an ad that really resonates with you – one that makes you laugh, or one that stops you so hard in your tracks that you finally turn off scrolling – what about the ad makes you feel like it’s effective?

And if the first idea which pops in your mind is, “an expensive camera”, you’re not alone. But here’s the thing – it’s not only about the gear. Sure it plays a role, but that’s a minor part of the whole picture…oh, that’s a pun!

As a video production company focusing on marketing and branding videos, we’ve seen it all. And the point is, authentic “effective” content comes from a variety of things coming together. The imagery of course, but also the vibe, tempo, music, and the tiny details you’re not even cognizant of while you’re watching.