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The digital world today makes having an online presence essential for businesses. Moreover, Google plays a vital role in online visibility. Every day, Google processes over 56 billion searches, making it the best-known search engine. In other words, if you want to be discovered by potential customers, you need to rank higher on Google. Achieving higher rankings on Google is not easy. To optimize a website, you must implement a comprehensive strategy that includes technical, on-page, and off-page techniques. A few effective strategies that can help you rank higher on
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