VISCOM Italia 2024 unveiled compelling visual merchandising trends that epitomized the cutting-edge of retail display innovation. Augmented reality (AR) and virtual reality (VR) took center stage, transforming traditional displays into interactive experiences where customers could digitally interact with products in real-time or explore virtual environments showcasing merchandise in context. Sustainability was a prevailing theme, with displays featuring eco-friendly materials like recycled plastics and biodegradable elements, aligning with growing consumer demand for environmentally responsible practices. Aesthetic trends leaned towards minimalistic designs infused with vibrant accents, leveraging clean lines and bold colors to create visually captivating presentations that enhanced product visibility and brand identity. These trends underscored a dynamic shift towards immersive, sustainable, and aesthetically compelling visual merchandising strategies that not only engage customers on a deeper level but also reflect the evolving values and preferences driving the retail industry forward.