https://nexusevenue.com/ai-in-digital-marketing/
AI chatbots are becoming increasingly common in digital marketing strategies. These virtual assistants can handle customer inquiries around the clock, providing instant support and freeing up human resources for more complex tasks. Chatbots can guide users through their purchasing journey, recommend products, and address common concerns, all of which contribute to a seamless shopping experience. Additionally, they can gather valuable data on customer interactions, further informing marketing strategies and helping businesses refine their approaches.
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