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Branding Essentials for Power Tool Shops For professional craftsmen, construction workers building tunnels or skyscrapers and do-it-yourselfers trying to repair a leaky faucet, quality power tools make the job easier and more smoothly. While high-end power tools are more expensive but they are more durable than the less expensive ones that break down easily. These extra dollars could make the difference in a customer's purchasing decision. Here's how to create that is a magnet for these customers. Brand Commitment With the market for power tools flooded with options
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