Attending an expo or event is a big investment. Done right it can yield a great number of leads and sales.
The key to achieving a great return on investment from an expo/event is coordinating the on-the-ground efforts with a digital marketing strategy in order to generate your demand generation sales team, and help your business grow.
Understand Your Investment
Whether you’re already committed to an event or are considering one for the future, take the time to quantify the true cost.
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