How Deepfake Technology is Disrupting Traditional Digital Marketing Models

Deepfake technology in digital marketing is challenging traditional content creation methods by allowing brands to generate high-quality, realistic videos without costly production. Marketers can now create dynamic, AI-powered content that appears human-led—ideal for personalized messages, multilingual outreach, and influencer-style campaigns. This shift saves time and budget, but also raises ethical questions regarding authenticity and consumer deception.