Essential SEO Strategies for Ranking YMYL Pages
YMYL pages—Your Money or Your Life content—require more than just SEO basics to perform well in search results. Because they deal with sensitive subjects like finance, health, and legal issues, Google applies strict criteria. To rank effectively, your YMYL pages must demonstrate strong E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. That includes expert contributors, accurate references, secure site architecture, and clear authorship. Whether you're publishing insurance guides or wellness tips, every detail matters.
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