How to Interpret OOH Heatmaps in Real Time
Whether you’re planning your next billboard campaign or optimizing delivery-bike ad routes, real-time heatmaps are no longer a ‘nice-to-have’—they’re a decision-making tool. But just having access to OOH (Out-of-Home) heatmap data isn’t enough. What matters is how you interpret it, in context, and in motion.
Read full blog: https://www.adcities.com/en/co....mmunication/how-to-i
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