AI-powered luxury: A conversation with Simon de Beauregard of Pernod Ricard India
Brands are constantly seeking innovative ways to elevate customer experiences and Pernod Ricard India, a leader in the premium spirits market, has embraced artificial intelligence (AI) to refine its approach to consumer engagement, marketing, and even internal operations. I recently spoke with Simon de Beauregard, the company's Chief Transformation Officer, to delve into their AI-driven strategies and explore how they’re shaping the future of luxury in India.
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