@crunchydigital
Finding the Right Balance: Long-Form vs Short-Form Content in AI Search
Content is still king in digital marketing, but with AI-powered search engines like Google MUM and BERT reshaping the landscape, businesses must rethink content length strategies. Long-form content builds authority, ranks for competitive keywords, and engages readers, while short-form content delivers quick answers, works well on mobile, and keeps websites active. The future of SEO lies in balancing both. At Crunchy Digital,
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Crunchy Digital is a Sydney-based digital marketing agency helping Australian businesses grow online through strategic, data-driven solutions. Specialising in SEO, social media marketing, Google Ads, and content creation, Crunchy Digital combines creative storytelling with technical expertise to deliver real results. Whether you're a startup or an established brand, their tailored digital strategies are designed to boost visibility and drive conversions.
