Google Digital Marketing Agency vs. General Marketing Firm: What’s the Difference?
Unlike a general marketing firm, a Google digital marketing agency specializes in Google’s ad and analytics platforms. These agencies are often Google Partners or Premier Partners, meaning they’re certified in Google Ads, YouTube, and related services. They focus heavily on PPC campaigns, keyword strategies, Google Shopping, and performance tracking through GA4. General agencies may offer broad marketing services, but Google agencies deliver laser-focused, ROI-driven campaigns with full transparency and platform-specific expertise.
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